I Tripled My Blog Traffic in Two Weeks with This Tool
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I think the one activity most bloggers would love to spend more time on would be Pinterest. The site is just one big, black whole of blogging tips and advice, style, and home decor inspiration.
Basically, Pinterest is a blogger’s paradise.
I’m sure you’ve spent (literally) countless hours on a lazy Sunday, pinning away to your various boards marked “Apartment Style”, “My Dream Closet” (guilty), and “Yummy Recipes.” I mean, that’s what Pinterest is for, right? To drool over all the things you don’t have?
You were content with this haphazard approach to Pinterest until you heard a fellow blogger mention that Pinterest is their main source of website traffic. That they receive thousands of hits a day just from Pinterest alone.
Then you started thinking to yourself, “Maybe I’m doing this all wrong. Maybe I don’t know how to Pinterest.” (Heads up—“pinterest” is a verb now.)
That’s okay. I didn’t either. I’ve been blogging for 4 years now, and I’m sometimes still thrown for a loop when it comes to social media. It’s always changing, but that doesn’t mean you can’t be in on the good stuff, too. Pinterest is for everybody.
The Purpose of Pinning with Strategy
Just like you, I was pinning anything and everything that I liked, at random, all willy-nilly. Sometimes I would pin 50 times in one day. Other times, a whole week or month would go by without me pinning anything at all.
Recipes, fitness tips, items I wanted to magically appear in my closet…and occasionally helpful blogging posts.
I didn’t have any structure to how I was going about my pinning. No “strategy.” I didn’t even know having a Pinterest strategy was a thing, and as a result, I had next to no traffic coming to my blog. Before I changed up my Pinterest strategy, I was stuck at around 100 page views per day, which is part of the reason why I was able to triple the amount of traffic to my blog so quickly. If this sounds like you, keep reading.
Last year, I began researching different ways to step up my Pinterest game. Among a variety of tips including pinning more, creating branded, Pinterest-worthy pins, and making your profile complete, I came across several articles discussing Tailwind.
Pin consistently, create branded graphics, and fill out your business profile on Pinterest.
What is Tailwind?
Tailwind has quickly become one of the most popular Pinterest marketing, scheduling, and analytics tools for bloggers. A quick Google search turns up tons of articles about how bloggers everywhere have used Tailwind to successfully market themselves and increase their reach online.
Tailwind makes it ridiculously easy to manage your online presence on Pinterest. It’s the platform and tool I used to triple my blog traffic again and again over the course of last year.
I spoke to a rep from Tailwind when I was first researching using Pinterest for my blog.
So, what are the “typical” results most bloggers could expect using Tailwind in conjunction with Pinterest?
As of right now, there’s really no way for them to track an accurate average increase in website traffic with their users. The results each individual will have will also differ depending on the type of niche that person is in, the quality of the pins they’re pinning, and the quality of the content that’s on their website.
If you do choose to incorporate Tailwind into your Pinterest game plan, Tailwind encourages its users to go in with no expectations of traffic growth—instead, try out the free trial and see what works for you. I took advantage of the free trial, and after seeing that it saved me time on Pinterest, I made a more long-term investment.
How To Use Pinterest to Boost Blog Traffic With Tailwind
Before you begin with Tailwind, it’s important that your Pinterest profile is 100% complete and filled out with all the relevant information about you and your brand. Tailwind is a powerful tool, but it only works if you’ve already done your part to make sure your profile stands out among the thousands of bloggers out there. Below, I’ve listed several key areas of improvement that will help you get the most out of both Pinterest and Tailwind.
1 | Optimize your Pinterest profile.
In this case, it really is all about you. If you haven’t by now, make sure your profile is complete—leave nothing out. This includes:
A profile photo. Make sure your face can be clearly seen.
A descriptive title. Describe what type of blogger you are or what exactly you do if you’re not a blogger.
An informative bio. This helps people get to know you better.
Relevant boards. Make sure to pin content that your audience will love and that will appeal to their unique interests.
In addition, you’ll also want to do the following:
set up a business account
confirm your website
enable rich pins.
At this point, you’ll want to make sure you’re signed up for a business account. You may not treat your blog like your business (which is fine), but once you switch to a business account, you’ll have access to even more tools, such as Pinterest analytics. It’s a must-have if you want to do this thing right. The process is simple and free, and you can have your own business profile set up in about 30 seconds.
Along with switching to a Pinterest business account, you’ll also need to confirm your website/blog. To do this, click on the ellipsis at the top right corner of the screen. Then click on “Settings.” Scroll down until you see the “Profile” section. Next to the box where you enter your website URL, click the “Confirm” button. If you get stuck on this step, Pinterest has a helpful article to guide you through it.
Once you’ve confirmed your website, it’s now time to set up rich pins. Rich pins are Pinterest pins that display your website name and favicon under each pin that comes directly from your website or blog.
Why are rich pins important?
It’s a helpful step that directs pinners to the original source of the content—you. One of the most helpful guides for enabling rich pins on Pinterest is from fellow blogger, Melyssa Griffin. (By the way, if you’ve never checked out her blog before, get ready to get lost in a blogging gold mine of amazing tips and resources.)
2 | Create high-quality graphics.
Pinterest is one of the most visual social media platforms out there. I would even venture to say that it’s almost more visual than Instagram. This means any blog graphics you post to Pinterest need to be highly optimized for the platform.
Did you know? Eighty-two percent of marketers say that images are very important for social media content development and engagement. Pinterest is also one of the most viral platforms with an eighty percent content share rate.
So in plain English, what exactly does this mean for you? That if your images suck, you’re potentially losing hundreds or thousands of visitors to your blog each day.
To fix this, make sure your blog post graphics are:
Vertical. Pinterest loves vertical pins over wide, horizontal images. Pins that are 735px by 1200px seem to do really well.
Branded. Use your website/blog colors consistently.
Helpful. No click-bait titles, please—just descriptive! Give a taste for what your blog post is about on each pin.
3 | Start pinning on a consistent basis.
I try to stick to a consistent schedule for pinning. That means about 15-30 pins a day, but I would recommend that you pin anywhere from 25 to 50 times a day, at least. I’ve also seen some bloggers who pin upwards of 100 times each day, but you don’t have to get that crazy. Figure out what works for your blog, and just do you.
But here’s the thing: I’m barely on Pinterest. Like, at all. Maybe 10 minutes in the morning here and there. But I pin a lot.
I already know what you’re thinking (because I’m psychic like that). “How is that possible?”
Enter my new best friend: Tailwind.
4 | Use Tailwind in your Pinterest strategy.
Update: As of September 2018, I have rebranded my website and blog. The screenshots below of my Pinterest analytics are from my old website and do not reflect the analytics associated with Chapel & Lane. I still use Tailwind to drive a lot of traffic to my blog and recommend it to anyone who asks. To date, it is still the top referrer of traffic to my current website with the help of Tailwind.
I was introduced to Tailwind a couple of years ago, and when I first joined, I immediately started seeing some crazy results. I’m talking “triple blog traffic” kind of results.
You can see in the screenshot above when exactly I started to use Tailwind last year. My impressions on Pinterest dramatically increased.
Tailwind helps keep track of your repins, followers, and so much more. One of my favorite tools allows you to create your own optimized pinning schedule. Tailwind automatically determines when would be the best time for you to pin from your account (based on how many times you want to pin per day and when your pins are most likely to be seen) and creates a personalized schedule for you, which you can then adjust as often as necessary.
Here’s a look at the schedule I used when I first signed up for Tailwind:
I have never experienced so much growth on Pinterest and on my blog as I have since I started using this tool.
After I started using Tailwind last year:
I went from receiving around 5 repins per week to 300. That’s an increase of 5,900%.
I received about 5 new followers per day when I was receiving 5 each week (sometimes only 5 a month!)
Daily visits to my blog more than tripled.
As you can see, my pins received over 2,000% more daily impressions than before I started using Tailwind.
The best part about Tailwind? Your first 100 pins are free. What could that mean for you and your blog or business?
More pins means more views on your profile. More views on your profile means more eyes on your website, which could potentially mean more readers for your blog or more sales coming in.
Tailwind makes Pinterest strategy a lot less stressful.
While Tailwind has quickly become one of my favorite tools that I use for my blog, I want to point out that results like the ones above are not necessarily typical for everyone. I’ve just documented my personal experience; if you’d like to learn more, Tailwind publishes the Typical Results of Tailwind for Pinterest Members every year. I suggest taking a look at that for a more comprehensive overview and to see what an average growth rate usually looks like for Tailwind members.
*As of September 2018, I still use Tailwind to drive traffic to my website and blog. However, I only pin 5-15 times a day, and I no longer use their pin scheduler as often as I was when this blog post first went live. I still believe Tailwind is a valuable tool to have as a blogger, and recommend it to anyone who asks. To date, it is still the top referrer of traffic to Chapel & Lane.